Local businesses need to engage in digital marketing just as larger, national corporations do. Enterprises TV reviews tips to get started.
If the locals can’t find your business, what chance does it stand to succeed? The people in the community where the business is located are the very people who can and would give a positive review or recommendation online. But if there is no web presence for the local business, where do those reviews and recommendations go?
Digital marketing is essential for any business. Localizing it is even more essential. Here are the basics for local digital marketing plans:
Be sure the business website is mobile-friendly. More people are searching for local stores, restaurants and businesses on mobile devices. Google’s search algorithms are optimized to display mobile-friendly sites first. Keep in mind that mobile-friendly websites are easier to peruse than non-mobile ones.
Utilize local keywords such as city names, street names, community names, as well as the business, product and/or brand name on websites and blog sites.
Get on and start taking advantage of social media sites. Facebook has some great options for local advertising for small businesses. Local customers are also using the social sites and this is the best place to connect with them.
The Enterprises TV show also reminds local business owners to stay on top of reviews and comments made about the business. While there are several consumer complaint sites on the Internet, comments posted on social sites should be addressed in a professional manner. Thank those who post positively and reply to those who post negatively.
Local digital marketing is essential for any size business. If the locals can’t find it online, then chances are no one can.